Fullstory

FullStory is a digital experience intelligence (DXI) platform that provides marketers with a comprehensive view of customer behavior on their websites and mobile apps. By capturing detailed session recordings, FullStory allows marketers to understand the "why" behind user actions, identify friction points, and optimize conversion funnels.

Session Replay and Analysis

FullStory's core strength lies in its ability to replay complete user sessions, allowing marketers to see exactly how customers interact with their digital properties. This granular level of detail can reveal unexpected user behavior, identify usability issues, and uncover opportunities for improvement.

Conversion Funnel Optimization

Marketers can use FullStory to analyze user behavior at each stage of the conversion funnel. By identifying drop-off points and understanding the reasons behind them, marketers can optimize the funnel to improve conversion rates and drive revenue.

Segmentation and Targeting

FullStory enables marketers to segment users based on their behavior, demographics, and other attributes. This powerful segmentation capability allows marketers to create targeted campaigns and personalize the user experience.

Error Detection and Debugging

FullStory automatically detects and highlights errors and bugs on your website or app. This helps marketers quickly identify and address technical issues that may be impacting the user experience and hindering conversions.

Customer Journey Mapping

By analyzing session recordings and user behavior data, marketers can create detailed customer journey maps. This provides a holistic view of the customer experience, enabling marketers to identify pain points and optimize the journey for increased engagement and loyalty.